Sometimes the best way to approach new problems is to rethink old solutions. Bespoke is actually a term which dates from the 17th century, when tailors held the full lengths of cloth in their premises. When a customer chose a length of material it was said to have “been spoken for”, hence a tailor who makes your clothes individually to your specific personal requirements, is called bespoke. Unlike “made to measure” which simply uses a basic pattern which is then simply adjusted to your measurements. But to fit into our modern lives, we needed the service to be accessible, convenient, and easy yet retaining the old world exclusivity. We wanted better products. We wanted a better experience. We wanted a better way to shop,Hence, we created Tailor Up .