What started as a handloom business venture in the year 2000 soon grew into a men’s ethnic apparel brand with kurtas, in a variety of styles and cuts, as the trademark offering. “As appreciation for the unique ethnic wear in the finest of fabrics with remarkable workmanship widened so did the demand. Sherwanis, indo-westerns, pathani suits, Jodhpuri coats, accessories and a special range for kids are today an intrinsic part of the collections at Kurta Palace”, informs Prabhjeet Singh, the owner. Located in the posh south extension market over an area of 3000 square feet, the comforting interiors of the store are a sight for the sore eyes. In the walls that adorn brick-like tiles, wooden shelves are well placed for displaying different collections that are highlighted with smart lighting arrangement on the roof. Here, the wisely selected pictures of Rajput warriors and swords on the walls aptly reflect the personality of the outfits- regal, sharp and impactful. You can instantly check how an outfit looks on you in the strategically positioned full length mirrors. Besides, you can also go for a trial in any of the two spacious try-rooms in the store.
Calling Kurta Palace as one-stop shop for men’s wedding shopping is no exaggeration as the variety here is wide enough to suit multiple ceremonies and different tastes. And the plethora of stole, jutti, safa, kalgi, and cravat options only add to the joy of shopping here. “Unlike most designer labels, here you would find fine ethnic attires with intricate detailing on fabrics like pure silks, jacquard, khin khab and merino wool in reasonable prices”, shares Singh. Besides, sherwanis in trendy cuts and styles as well as the classic ones that have been a regular favourite in all wedding seasons, all are available here. Elaborating on the workmanship, Singh says, “The brand specialises in pin-tuck, anchor-stitch, and fine embroidery- both machine and hand. A couple of sherwanis have been created in fabrics carrying the contemporary laser-cut texture, which gives an impeccable look to the entire outfit.”
Whether you shop for a few thousands or you buy apparels amounting to lakhs, here one thing you can rest assured of is to get value for money. “Kurta Palace has always been a quality conscious company. We have tie-ups with concerned authorities to ensure that the silk and swarovski, we procure, are of the highest quality. We source fabrics right from Varanasi, Bhagalpur or Kashmir as per the designing requirement. Zero compromise on quality has been one of our ladders to success”, vouches Singh. The in-house manufacturing unit further assures that there is always stringent check on the quality.
Kurta Palace
Lajpat Nagar